2022 Q3 – MicroEra Power Awarded NY State NextGen HVAC Innovation Challenge Funding

Rochester, NY — [September 18, 2025] — MicroEra Power, a leader in thermal energy storage and decarbonization technologies, has been selected for the next cohort of the Wells Fargo Innovation Incubator (IN2), managed by NREL, a U.S. Department of Energy national laboratory. IN2 is a highly competitive program funded by Wells Fargo & Company that bridges the transition of exceptional technologies from R&D to commercialization.

This recognition places MicroEra Power among an elite group of startups driving advanced energy innovation through cutting-edge solutions and strategic industry collaboration.

The NREL Innovation and Entrepreneurship Center (IEC), which manages IN2, supports high-impact startup companies by providing access to world-class researchers, advanced laboratory facilities, and robust industry networks. Through IN2, MicroEra Power will receive customized technical support, validation resources, and commercialization pathways to accelerate the deployment of its breakthrough thermal energy storage solution.

MicroEra Power’s flagship technology, THERMAplus™, is a tunable thermal energy storage system designed to decarbonize heating and cooling in commercial buildings and campus or district energy systems. By enabling load shifting, THERMAplus™ reduces greenhouse gas emissions, lowers operating costs, and enhances energy resilience.

“We are honored to be selected for IN2,” said Eleanor Rusling, CEO and co-founder of MicroEra Power. “This opportunity affirms our mission to deliver sustainable, cost-effective energy storage solutions that empower buildings to operate more efficiently and with greater resilience to keep people safe. We look forward to working alongside NREL’s experts to validate THERMAplus™ system performance.”

 

About MicroEra Power
MicroEra Power has developed advanced thermal energy storage systems that enable buildings to decarbonize, improve resiliency, and reduce operating expenses. Based in Rochester, NY, the company is committed to accelerating the transition to a sustainable, resilient, and secure energy future.

MicroEra Power, innovators of THERMAplus™, a next generation, smart Thermal Energy Storage system for commercial buildings, today announced it has been awarded funding through the NextGen HVAC Challenges, administered by New York State Energy Research and Development Authority (NYSERDA) which will support development of their proposed onsite thermal energy storage system. The MicroEra Power vision is to reduce carbon emissions and to provide commercial and industrial buildings with resilient heating and cooling with up to 50 percent energy cost savings.

A reliable electric grid requires on-site energy storage to manage peak demands. To that end, MicroEra Power’s THERMAplus™, using phase change materials and unique intellectual property, will provide very low-cost and low-carbon thermal energy storage, to serve a $32 billion dollar global market opportunity.

THERMAplus™ provides energy storage to heat and cool commercial buildings while supporting grid capacity and reliability on the hottest days of summer and natural gas distribution limitations on the coldest days of winter. Energy storage is an essential enabler for the transition away from fossil fuels and toward electrification, supported by economic and environmental advantages of wind and solar. With a 2050 100% Renewable Energy electric grid, with between 50% and 75% wind energy, thermal energy storage can provide for 100% of buildings’ heating and cooling loads without need for Lithium battery storage.

“MicroEra Power is developing a breakthrough thermal energy storage system for efficient, flexible, low carbon heating and cooling of commercial buildings. Our system is a tool for reducing the cost of peak electricity. We are grateful for NYSERDA’s support in developing and commercializing this technology, “ says Ellie Rusling, MicroEra Power CEO.

Related Posts
2025 Q1 The Power List of Environmental Leaders

2025 Q1 The Power List of Environmental Leaders

CEO and Co-Founder Eleanor "Ellie" Rusling was named to the Rochester Business Journal 2024 Power List for Environmental Leaders. This new addition to RBJ's Power List program features people who have made a commitment to working to address the climate issues we are...

read more
2024 Q4: MicroEra Power featured on “Geared for Growth”

2024 Q4: MicroEra Power featured on “Geared for Growth”

MicroEra Power CEO and Cofounder Ellie Rusling  appeared on this Geared for Growth episode on 13WHAM ABC. She successfully articulated our innovation that will decarbonize buildings through flexible, sustainable, and affordable thermal energy storage. Our product will...

read more
2024 Q3: Expanded office and laboratory facilities

2024 Q3: Expanded office and laboratory facilities

MicroEra Power is growing! We recently added four full-time positions and two Co-op Engineering students from Rochester Institute of Technology (RIT) to our roster. Fortunately, we were able to acquire more space in our headquarters to accommodate this expansion....

read more