2023 Q2 – U.S. Congressman Joseph Morelle Visits MicroEra Power

Rochester, NY — [September 18, 2025] — MicroEra Power, a leader in thermal energy storage and decarbonization technologies, has been selected for the next cohort of the Wells Fargo Innovation Incubator (IN2), managed by NREL, a U.S. Department of Energy national laboratory. IN2 is a highly competitive program funded by Wells Fargo & Company that bridges the transition of exceptional technologies from R&D to commercialization.

This recognition places MicroEra Power among an elite group of startups driving advanced energy innovation through cutting-edge solutions and strategic industry collaboration.

The NREL Innovation and Entrepreneurship Center (IEC), which manages IN2, supports high-impact startup companies by providing access to world-class researchers, advanced laboratory facilities, and robust industry networks. Through IN2, MicroEra Power will receive customized technical support, validation resources, and commercialization pathways to accelerate the deployment of its breakthrough thermal energy storage solution.

MicroEra Power’s flagship technology, THERMAplus™, is a tunable thermal energy storage system designed to decarbonize heating and cooling in commercial buildings and campus or district energy systems. By enabling load shifting, THERMAplus™ reduces greenhouse gas emissions, lowers operating costs, and enhances energy resilience.

“We are honored to be selected for IN2,” said Eleanor Rusling, CEO and co-founder of MicroEra Power. “This opportunity affirms our mission to deliver sustainable, cost-effective energy storage solutions that empower buildings to operate more efficiently and with greater resilience to keep people safe. We look forward to working alongside NREL’s experts to validate THERMAplus™ system performance.”

 

About MicroEra Power
MicroEra Power has developed advanced thermal energy storage systems that enable buildings to decarbonize, improve resiliency, and reduce operating expenses. Based in Rochester, NY, the company is committed to accelerating the transition to a sustainable, resilient, and secure energy future.

Cindy Malone, Ameo Saha, Ellie Rusling, Congressman Joseph Morelle, Donald Leung, James Grieve,  Molly Over, Evan Ciolkowski  left to right)

Rochester, New York, April 4,  2023 Congressman Joseph Morelle, along with Carly Bird, Deputy Director of Community Affairs and Kaleigh Benedict, District Directo

r visited MicroEra Power to discuss Thermal Energy Storage as a key enabler of the energy transition and meeting both cost and decarbonization goals. Congressman Morelle has emphasized the importance of renewable energy and related projects, with $369 billion of $700 billion set aside for this purpose. He indicated that the challenges of the climate crisis are real and the frequency of extreme weather events like floods, wildfires, and tornadoes underscores the urgency of transitioning to renewable energy sources. While wind and solar are important components of this transition, there are practical challenges to relying on these sources without corresponding deployment of safe and cost-effective distributed storage. 

MicroEra Power’s THERMAplus innovative Thermal Energy Storage is being developed to decarbonize building heating and cooling, fortify the grid by providing flexible electric loads, and offer the promise of a more sustainable and economically viable future.

CEO Ellie Rusling highlighted several significant elements of the current carbon impact of buildings:

  • Buildings consume 40% of global energy 
  • Energy efficiency will be critical to reducing global emissions
  • 50% of energy used in building is for meeting thermal loads (heating, cooling and hot water)
  • Peak energy is the most carbon-intensive & expensive, and can drive up to 70% of building energy costs

In addition to a tour of AHEAD Energy’s Clean Energy Commercialization Center at 285 Metro Park in Rochester, NY, Rusling shared  THERMAplusTM  a technology developed by MicroEra Power that integrates with a building’s chiller or heat pump to provide low-cost and low-carbon resilient heating and cooling through the use of a proprietary phase change material and smart controls. Building owners can save up to 50% on heating and cooling operating costs, with payback achievable in under three years. THERMAplus has benefits over other storage technologies like lithium batteries, as it is safer, more durable, and has a lifespan of more than 25 years. The materials used are sourced domestically and can be disposed of safely. MicroEra Power is on a mission to decarbonize building heating and cooling to address the challenges posed by climate change.

U.S. Congressman Joseph Morelle Visits MicroEra Power

Molly Over and James Grieve discuss resilient heating and cooling with Congressman Joseph Morelle in the lab

“MicroEra Power really appreciates the visit and the support Congressman Joseph Morelle and his staff are providing as we work to bring innovative thermal energy storage solutions to the market for meeting sustainability goals with a sustainable business which can also bring urban green jobs to New York State.” — Ellie Rusling, CEO 

MicroEra Power is currently working with grant funding from NYSERDA and the U.S. Department of Energy’s SBIR programs. Initial pilots are being identified for commercial buildings, campus and district systems, and evaluation by several electric utilities. 

Congressman Joseph Morelle, serves as U. S. Representative for New York’s 25th congressional district. In Congress, Morelle has two distinct roles. First, he is the lead Democrat on the House Administration Committee, which oversees the functioning of the House, the Capitol Complex, and has oversight responsibilities over entities such as the Capitol Police, Smithsonian Institution, New York Botanic Garden, and Library of Congress. Second, he is a member of the Appropriations Committee, which is responsible for allocating federal funds. He serves on two subcommittees, including the Commerce, Justice, Science and Related Agencies, overseeing the agencies such as National Science Foundation and NASA, and Energy and Water Development and Related Agencies which includes the Department of Energy. Morelle, along with Carly Bird, Deputy Director of Community Affairs and Kaleigh Benedict, District Director visited MicroEra Power. 

For more information, please visit  www.microerapower.com or connect on LinkedIn  or Twitter.

 # # # 

Media Contact

Jennifer Sertl

Director of Marketing, MicroEra Power

jennifer.sertl@microerapower.com

(585) 704-5202 

Related Posts
2025 Q1 The Power List of Environmental Leaders

2025 Q1 The Power List of Environmental Leaders

CEO and Co-Founder Eleanor "Ellie" Rusling was named to the Rochester Business Journal 2024 Power List for Environmental Leaders. This new addition to RBJ's Power List program features people who have made a commitment to working to address the climate issues we are...

read more
2024 Q4: MicroEra Power featured on “Geared for Growth”

2024 Q4: MicroEra Power featured on “Geared for Growth”

MicroEra Power CEO and Cofounder Ellie Rusling  appeared on this Geared for Growth episode on 13WHAM ABC. She successfully articulated our innovation that will decarbonize buildings through flexible, sustainable, and affordable thermal energy storage. Our product will...

read more
2024 Q3: Expanded office and laboratory facilities

2024 Q3: Expanded office and laboratory facilities

MicroEra Power is growing! We recently added four full-time positions and two Co-op Engineering students from Rochester Institute of Technology (RIT) to our roster. Fortunately, we were able to acquire more space in our headquarters to accommodate this expansion....

read more