2021 Q3 – Accepted into Greentown Labs

Rochester, NY — [September 18, 2025] — MicroEra Power, a leader in thermal energy storage and decarbonization technologies, has been selected for the next cohort of the Wells Fargo Innovation Incubator (IN2), managed by NREL, a U.S. Department of Energy national laboratory. IN2 is a highly competitive program funded by Wells Fargo & Company that bridges the transition of exceptional technologies from R&D to commercialization.

This recognition places MicroEra Power among an elite group of startups driving advanced energy innovation through cutting-edge solutions and strategic industry collaboration.

The NREL Innovation and Entrepreneurship Center (IEC), which manages IN2, supports high-impact startup companies by providing access to world-class researchers, advanced laboratory facilities, and robust industry networks. Through IN2, MicroEra Power will receive customized technical support, validation resources, and commercialization pathways to accelerate the deployment of its breakthrough thermal energy storage solution.

MicroEra Power’s flagship technology, THERMAplus™, is a tunable thermal energy storage system designed to decarbonize heating and cooling in commercial buildings and campus or district energy systems. By enabling load shifting, THERMAplus™ reduces greenhouse gas emissions, lowers operating costs, and enhances energy resilience.

“We are honored to be selected for IN2,” said Eleanor Rusling, CEO and co-founder of MicroEra Power. “This opportunity affirms our mission to deliver sustainable, cost-effective energy storage solutions that empower buildings to operate more efficiently and with greater resilience to keep people safe. We look forward to working alongside NREL’s experts to validate THERMAplus™ system performance.”

 

About MicroEra Power
MicroEra Power has developed advanced thermal energy storage systems that enable buildings to decarbonize, improve resiliency, and reduce operating expenses. Based in Rochester, NY, the company is committed to accelerating the transition to a sustainable, resilient, and secure energy future.

MicroEra Power is excited to announce we were accepted into Greentown Labs climatetech startup incubator in North America. Greentown Labs aims to be the leading hub for people working towards the shared goal of a sustainable and renewable future through fostering a community committed to solving the climate crisis through entrepreneurship and collaboration. Greentown Labs is incubating companies that change the built space environment, how we use transportation, the way we grow our food, and how we manage our water. As Greentown Labs says, “Together, We Can Power the Climatetech Revolution!”

MicroEra Power will receive support and amplification from corporates, government, private citizens, and others to drive progress for climatetech. This will be a great opportunity to access tools and resources to develop THERMAplus™!

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