About Us

Our Vision

Get the MicroEra Power EDGE - Efficient Distributed Generation of Energy.

MicroEra Power envisions smart Energy Storage and efficient, flexible Distributed Generation, with power on demand, in support of a renewable-intensive electric grid.

MicroEra Power provides on-site Energy Storage and Distributed Generation systems with energy cost savings, security, and sustainability. For that we are developing multi-function THERMAplus™ Thermal Energy Storage and CHPplus™ combined Cooling, Heat & Power (CHP) systems for commercial buildings. Our suite of innovations provides a Triple Bottom Line of Economic, Environmental, and Societal benefits.

Unlike traditional designs, our systems operate to manage PEAK ELECTRIC DEMAND while capturing, storing and using BY-PRODUCT HEAT for efficient heating and thermally-driven air conditioning. And when the grid is down, THERMAplus™ and CHPplus™ also provide BACK-UP POWER to keep your people and your business safe.

The plus comes in many forms.

  1. Savings. Our systems provide energy management tools to support up to 50% savings on annual energy costs
  2. Security. Backup power when the grid goes down
  3. Sustainability. We use patented technologies to provide low-carbon and near-zero NOx emissions plus higher efficiency than current products deliver. Operation is optimized for renewable energy as the lead source, and MicroEra Power uses thermal energy storage and responsive generation only to fill in the gaps when renewable supplies of wind or solar power are low or demand for power is high

Secret sauce?

THERMAplus Thermal Energy Storage provides low-cost and low-carbon Heating and Air Conditioning for commercial buildings using three strategies. First, MicroEra Power has formulated a unique Phase Change Material to store both COOLING and HEAT. Second, by-product heat generated by CHPplusTM during electrical PEAK SHAVING is captured, stored, and later used. Third, HEAT and COOLING loads are shifted from PEAK to OFF-PEAK times, enabling renewable energy to be used when abundant and inexpensive. Thus, THERMAplusTM is a key enabling technology supporting the DECARBONIZATION of buildings.

CHPplus is intended as the world’s most efficient, economical, and clean stationary power generation solutions at commercial scale (100-400 kW modules). The combined Cooling, Heat, and Power system incorporates a suite of patented automotive-derivative engine and fuel cell technologies, licensed from $200M corporate R&D programs. Our cloud-based smart system controls enable strategic operation to run only when maximum value is delivered to a building management system.

History & Resources

MicroEra Power stands on the shoulders of 20 years and $200 million of corporate and US Department of Energy R&D investment in Solid Oxide Fuel Cell and automotive technologies. We are a system integration company with access to a great depth of knowledge represented in Rochester, NY with its ecosystem of product and process development for fuel cell, internal combustion engine, emission control, and electronic systems.

MicroEra Power has unique Intellectual Property, including access to a set of granted patents, trade secrets and know-how related to the integration of fuel cells and internal combustion engines.

MicroEra Power is located in a StartUp NY Clean Energy Commercialization Center in Rochester, NY. The facility was previously a development site for General Motors and Delphi Automotive and represents $10M of equipment & infrastructure (See 2019 Q3 NEWS posting). The company has benefited from support from High Technology Rochester, The New York State Energy and Research Development Authority (NYSERDA), The Entrepreneur’s Network, Clean Tech Open, and venture backing from QUAKE Capital.

Start-Up New York status provides MicroEra Power 10 years of relief from New York State property, sales, employer, and employee taxes. Additionally, MicroEra Power has been vetted by the United Kingdom’s Department of International Trade and selected for its prestigious and commercially-driven Global Entrepreneur Program, providing support for export to international markets.

Leadership & Advisors

  • Ellie Rusling (CEO)

    Ellie is an entrepreneur who has previously managed her own startup and provided consulting for new technologies to market, grant writing, communications, investor relations, and supplier development. While leading MicroEra Power in its startup mode, she draws from her expertise and that provided by her strong network and team of Advisors.

  • James Grieve (CTO)

    James has over 30 years automotive engineering experience with emission controls, engine management systems, solid oxide fuel cells, hybrid vehicles, and alternative fuels. He is named on over 40 patents including all of those licensed. He worked previously with GM, and was a Chief Scientist for Delphi.

  • Isai Pochtar (Corporate Development & Finance)

    Isai is a tech entrepreneur with extensive Wall Street experience and connections with institutional investors and infrastructure-related banks. He is supporting MicroEra Power in planning our launch of turn-key Energy-as-a-Service financing.

  • Kim Keefer (Sales & Strategic Partnerships)

    Kim is a Sales Executive with 30+ years of providing client-focused sustainability solutions to higher education, hospital and industrial campuses. He was a top Salesperson with UTC/Carrier and Automated Logic providing green technology products including co-generation, solar, lighting, and maintenance. GBI LEED AP status.

  • Nick Pascoe (MicroEra Power International)

    Nick was CEO of Controlled Power Technologies (CPT), a Visteon spin-out which developed engine boosting and vehicle electrification technologies. CPT sold its light duty electric supercharger business to Valeo, and the remainder was recently acquired by Federal Mogul and is now part of Tenneco. Nick is supporting MicroEra Power in planning R&D, supplier development and commercialization in the UK and EU markets.

  • James Zizelman

    Jim is a well-known automotive executive and now consultant, with a career at General Motors, Delphi Automotive and Aptiv, PLC. He led Delphi’s SOFC development program and has extensive knowledge of powertrain, electrification and electronics technologies - which MicroEra will re-use in its applications.

  • Matej Sevcnikar

    Matej is former CEO of a CHP manufacturer in Europe. He is supporting MicroEra Power partnership and supplier relationships in the EU and Asia.

  • Gautam Kalghatgi

    Professor Kalghatgi is a visiting professor at Oxford University. He is an expert on high efficiency Internal Combustion Engine technology and worked at Shell Research and Saudi Aramco.

  • Terry Pahls

    Terry brings Engineering Management, Energy, Engineering, Value Stream Mapping, and Failure Mode and Effects Analysis (FMEA). Prior experience leading a CHP company. Senior Engineering Consultant and Engineering Professor at Anderson University.

  • John Clendenin

    John is a retired business executive and Harvard Business School professor, now serving as the Public Service Commissioner of the USVI Energy and Telecommunications Commission. He is responsible for regulating utility services, including energy, telecommunications, and water while ensuring reliability and competitive rate structures. Member of the Nation Association of Regulatory Utility Commissioners (NARUC).

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Ellie RuslingCEO