About Us

Our Vision

Our Double Green Vision for on-site power generation that is economically advantageous and environmentally sustainable inspires us to commercialize a value creating multi-function generator system - with FAST PAYBACK.

Our system is capable of highly reliable BACK-UP POWER, as well as variable on-site electricity and heat generation for small-to-medium sized commercial and industrial buildings, using a combination of automotive engine and fuel cell technology. This boosts efficiency and power density compared to existing back-up generators and leverages the low cost and high quality of mass-produced automotive components.

MicroEra Power is developing the world’s most efficient, economical, and clean stationary power generation solutions at commercial scale (100-400 kW modules). Our responsive system provides a flexible energy management tool which allows customers to save up to 50% on their annual energy costs with the environmental benefit of very low carbon emissions.

History & Resources

MicroEra Power, founded in March 2015, stands on the shoulders of 15 years and $200 million of corporate investment in Solid Oxide Fuel Cell R&D. We are a system integration company with access to a great depth of knowledge represented in Rochester, NY with its ecosystem of product and process development for fuel cell, internal combustion engine, emission control, and electronic systems.

MicroEra Power has unique IP, including a set of granted patents, trade secrets and know-how related to the integration of fuel cells and internal combustion engines.

MicroEra Power is located at Rochester Institute of Technology’s Clean Energy Incubator. The company has benefitted from support from High Technology Rochester, NYSERDA and The Entrepreneur’s Network. Nationally, MicroEra Power is part of Electricore, a California-based consortium that partners with public and private sector organizations to produce breakthroughs innovations in the field of energy and environment.

Leadership & Advisors

  • Ellie Rusling (CEO)

    Ellie is an experienced entrepreneur having previously managed her own startup and provided consulting to a number of others in new technology to market, grant writing, communications, investor relations, and supplier development. While leading MicroEra Power in its startup mode, she draws from the expertise provided by the Advisors identified below.

  • James Grieve (CTO)

    James has over 30 years automotive engineering experience with emission controls, engine management systems, solid oxide fuel cells, hybrid vehicles, and alternative fuels. He is named on over 40 patents included all of those licensed.

  • John Clendenin

    Retired business executive and Harvard Business School professor, now serving as the Public Service Commissioner of the St. Croix Energy and Telecommunications Commission. He is responsible for regulating utility services, including energy, telecommunications, and water while assuring reliability and competitive rate structures. Member of the Nation Association of Regulatory Utility Commissioners (NARUC).

  • Stephen Crolius

    Senior Consultant at the Alliance Consulting Group responsible for providing business strategy services. He is the former Transportation Director of the Clinton Foundation’s Clinton Climate Initiative.

  • Dr. Galen Fisher

    Adjunct Research Professor at University of Michigan and catalyst expert, formerly at Delphi/GM. He has extensive knowledge and experience in heterogeneous catalysis, lean NOx emission controls, fuel processing for fuel cells, emission controls, thermochemical recuperation (TCR), and exhaust sensors.

  • Kimberly McCollum

    Electrical engineer with extensive experience in electrical power systems, energy efficiency technologies and renewable energy. Prior positions involved sales and marketing both wholesale and retail electrical products.

  • Michael Rumrill

    CEO, Leader Professional Services, a Rochester-based environmental and energy consulting firm. His client list includes numerous Fortune 500 corporations and his firm is currently involved in numerous energy efficiency studies.

  • Lynn Woodworth

    CEO, Parachute Executive Solutions. Former CEO of a large equipment manufacturing company. Supporting MicroEra Power with customer discovery and benchmarking.

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Ellie RuslingCEO